Not Provided—Google Holds Back Key Organic Search Data

Google Analytics, for inscrutable reasons, is now apparently including “not provided” in their organic keywords report. This “not provided” number is apparently all those searchers who are logged into a Google account while searching. Marketers are angry. SEO types are angry. And we seriously hope that whatever logic compels Google will be reconsidered and this gets fixed quick!

State of search has a nice summary here.

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